We believe movement should be fun. It should be an expression, a language, and a way to break down barriers and bring people closer together.
Exercise has a reputation for being boring and repetitive. In fact, just the word exercise can sometimes put people off — especially older generations.
Our mission is to reduce feelings of social isolation and loneliness within care homes through engaging movement and well-being practices that encourage connection, conversation, confidence, and joy.
We create sessions that are inclusive, uplifting, and meaningful — using movement not just for physical wellbeing, but as a powerful tool to stimulate interaction, laughter, memories, and togetherness.
Meet the Founder
Founded in 2020, Matt Ewing began building Exercise for All.
With a passion for movement and well-being — and already years of experience working within the industry — Matt wanted to create something he knew worked! Drawing on his degree in Sports Coaching, he set out to build a comprehensive and engaging activity service that went beyond traditional exercise sessions.
Understanding the science behind what makes a session truly engaging and high quality, Matt wanted to focus on the elements that are often overlooked — the details that make the biggest difference.
Things like smooth transitions between activities, instructor delivery, communication styles, group interaction, pacing, adaptability, and creating an atmosphere where residents feel comfortable, included, and genuinely involved.
Rather than simply delivering exercises, the aim was to create experiences that hold attention, encourage participation, spark conversation, and make movement feel natural and enjoyable for everyone involved. And importantly, delivered by qualified individuals who know how to instruct sessions professionally.
Five years later, Exercise for All has grown into what it is today — supporting care homes across Sussex with engaging well-being sessions designed to bring people together.
Our Impact
6
45+
Residents Engaged every Month
Exercise Sessions Delivered Annually
Care, Nursing and Retirement Homes
Across Sussex
Years of Experience